It's simple - INNOVATION and DEDICATION is at the heart of our foundation. NOW has never stopped striving to continuously improve the overall riding experience by offering the snowboarding masses another top-notch binding collection for this season. If it's our unmatched skate technique or our true customization capabilities that tickle your fancy, NOW's unparalleled performance is here to give you a ticket to one hell of an epic ride with a pair of NOW bindings under your feet this winter.
O-Drive
STRENGTH, DURABILITY AND RESPONSIVENESS - ALL IN ONE
Be ready to kick it with the O-DRIVE - with unmatched peak performance, undeniable strength, it can withstand anything you or the mountain can throw at it with ease.
Recon
THE ALL-STAR PLAYER IN THE SHRED GAME
Unbeatable performance and design. The RECON is the crème de la crème of bindings, suitable for the rider who won’t simply take anything less than the best of the best.