{"id":764,"date":"2019-07-31T12:44:11","date_gmt":"2019-07-31T11:44:11","guid":{"rendered":"https:\/\/boardgeneration.ch\/?p=764"},"modified":"2019-08-09T14:41:11","modified_gmt":"2019-08-09T13:41:11","slug":"aus-spass-fur-den-sport-und-fur-euch","status":"publish","type":"post","link":"https:\/\/boardgeneration.ch\/en\/aus-spass-fur-den-sport-und-fur-euch\/","title":{"rendered":"For fun, for sport and for you"},"content":{"rendered":"Reading time: <\/span> 3<\/span> minutes<\/span><\/span>\n

So here we are\nagain. 21 years and 7 months after the last printed board generation is\nthe magazine as an online medium was resurrected. <\/p>\n\n\n\n

Some may be\nask: why is bg back? I can answer this question with an excerpt from\nanswer my last editorial in 1997 one-to-one:<\/p>\n\n\n\n

  1. For fun, for sport and for you<\/li>
  2. A commitment to the sport that shapes me (and now also my children)<\/li>
  3. Because I can and I want to...<\/li><\/ol>\n\n\n\n

    In the last few months, however, there have been three decisive events that have prompted me to start again with board generation. First of all I met Darren \"Swifty\" Swift in Kaunertal. He is the first snowboarder twice above the Beim Beim amputated snowboarder and showed me again that boarding is more than just a sport: it's a way of life. The interview with Swifty is on the website: \"With both feet on the ground<\/a>\u201e. The second event I read was an interview with Donna Carpenter (Burton) in a Swiss daily newspaper, where they talk about the decrease in the number of snowboarders. Which is something I see every time I go out on the slopes or hear from my kids who is in the snowboarding or skiing class. And as a third event, the discontinuation of the TWS (Transworld Snowboarding) from commercial reasons<\/a> (too little profit for the investors!), which I thought was impossible. Also many other magazines have been discontinued in the last years. And so snowboarding finds itself in a vicious circle. A vicious circle that the industry and also the FIS, for economic reasons, have created. I will report on this topic in detail in the coming weeks. And I would argue that the economically most potent target group, namely the boarders over 40, no longer have an adequate platform, unless they all go splitboarding, where there are still some excellent German-language online media.<\/p>\n\n\n\n

    So that's who\nthe right time to launch an independent medium, which hopefully will\nPeople who can show the joy of snowboarding and it is not only about getting higher,\nto be faster and farther. The foundation stone has now been laid, everything else\nare now showing themselves.<\/p>\n\n\n\n

    It is interesting that bg is still a household name after all these years. So I wanted to get accredited at different places and was immediately recognized. After all these years there are still many people who know me and bg. So I was already travelling the last months in the Alps to visit events or meet cool people. <\/p>\n\n\n\n