On the worldwide day of snowboarding, March 13, the legacy of Jake Burton Carpenter will be honored

Jake Burton Carpenter founded Burton Snowboards in 1977 in his barn in Vermont and dedicated the rest of his life to snowboarding. Over the next 42 years, Jake pioneered the spread of snowboarding, turning a backyard hobby into a world-class sport by creating groundbreaking products, supporting a team of top-notch snowboarders and convincing resorts to allow snowboarding. He tirelessly championed snowboarding and snowboarders around the world. Jake passed away last November and the snowboarding community wanted something to come together and do what he loved most - snowboarding.

On 13 March 2020 the first "A Day for Jake"-event held to honor the legacy of Jake Burton Carpenter. Thirteen resorts around the world are participating in "A Day for Jake" and offering free lift tickets for all snowboarders who pre-register to join us for a snowboarding event in memory of Jake on March 13th, and anyone who wants to strap on a snowboard is invited to participate: Riders, their friends and family members and everyone else, no matter what level.

The "A Day for Jake" event will also bring together the entire snowboarding industry with many brands, professional team riders, locals, shop owners and employees. In honor of "A Day for Jake", all Burton offices and stores will be closed on March 13. And because teaching others to snowboard was one of Jake's passions, some participating resorts are also offering "Learn to Ride" special packages for friends and family members of the snowboarding community and anyone else who wants to learn to snowboard on this day.

Snowboarders can participate free of charge in the following resorts:

• Boyne Mountain, Michigan, USA
• Summit at Snoqualmie, Washington, USA
• Big Sky Resort, Montana, USA
• Copper Mountain/Woodward Copper, Colorado, USA
• Boreal/Woodward Tahoe, California, USA
• Stratton Mountain, Vermont, USA
• Bear Mountain, California, USA
• Cypress Mountain, Vancouver, Canada
• Avoriaz, France
• Absolut Park, Flachauwinkl, Austria
• LAAX, Switzerland
• Madonna Di Campiglio, Italy
• Seki Onsen Resort, Nigata, Myoko, Japan

For free lift tickets, advance reservation is required at the event website required, the lift tickets are only valid for snowboarders. The registration ends on Sunday, 8 March at midnight. Burton is very pleased to be partnering with these thirteen resorts and would like to thank them for their unparalleled support of the "A Day for Jake" event and snowboarding in general.

You don't live in near a participating resort? Make your way to your local winter sports resort or to the mountains around you.

Likewise, snowboarders around the world are invited to independently celebrate "A Day for Jake" by simply going snowboarding somewhere on Friday, March 13. All are welcome to share their participation with "A Day for Jake" bracelets and stickers available at local Burton shops and on A Day for Jake are available. In the spirit of the innovation and creativity that have inspired snowboarding since its beginnings, new interpretations and developments of the symbol are warmly welcomed, the guidelines are only given as a guide. Share your "A Day for Jake" experience under the hashtag #RideonJake  

As an industry and as a community we come together on this day to remember, to reflect and snowboard together. "A Day for Jake" will be remembered as a tradition the enthusiasm and the ideas of Jake in the future, too. and to preserve our love for snowboarding and the joy of the perfect Turn to share.