JONES products 20/21: ALL THINGS CAN BE IMPROVED BY MATERIALS OR DESIGN. STAGNATION IS NOT AN OPTION.
There are many paths to progression, but the goal is always the same - to evolve, explore and break new ground. Rules and preconceived ideas are dangerous in this game. Progression takes an open mind and the belief that what is not possible today will be possible tomorrow through hard work and testing.
The purity, clarity and power one absorbs from time in the mountains is essential to all things Jones. Our design round table comes together on pre- dawn skin tracks, chairlift rides, campfires, nights under the stars and mountaintops. It is here that the seeds of new products are planted.
Equally critical to the planting of the seed in the mountains is the growth of the roots in the factory. Once an idea is born it is imperative to nurture the concept with the engineers because they are the ones who will evolve the idea and turn it into reality.
Then, it is on to the fun part. Blue ice, white ice, slush, zipper crust, rain crust, wind board, old pow, cold pow, hot pow, blower pow - we test, tweak, and refine our ideas in all-conditions because we ride in all conditions. So should your board.
At the end of this cycle, new products are born and new ground is gained. Is the time and money spent on development worth it? This question is never asked. The price of not shooting for the stars is too high.
Apollo
THE ULTIMATE FREERIDE BINDING Ideal for technical freeriding and high speed carving
The Apollo binding is designed for the expert freerider who demands unmatched edge control, response and comfort. What sets the Apollo apart is the Flax Carbon highback that features a wide upper section that locks in your boot top on toe side turns. Matching the ultra responsive highback with NOW Skate Tech technology offers a binding that will react to your every muscle twitch with lightning fast accuracy. The Apollo can be set up in Surf mode or Freeride mode by switching bushings and swapping the Flip-It ankle straps. Surf mode offers maximum tweak-ability, Freeride mode offers maximum response. New for 2021, the Apollo has a triple-density EVA foot pillow plus low profile AuxTech toe straps and ergonomic buckles.
Flagship
THE FREERIDE FOUNDATION Ideal for freeriding and fall line freestyle
The Flagship excels in technical terrain and is one the most confidence inspiring free ride boards on the planet. Featuring a directional rocker profile + Traction Tech 3.0 for unmatched edge grip on hard snow and a 3D Contour Base 3.0 for epic float in pow, the Flagship carves, stomps or straight lines with unbelievable precision. The Flagship’s tapered shape sinks the tail in pow for better float and quicker turns, while the FSC™ Engineered Veneer Topsheet, Flax/Basalt Power Stringers and new FSC™ Power Core add torsional response and reduce board chatter in rough snow. New for 2021, the Flagship has Float Pack inserts that give you the option of super setback stance on the deepest days.
Mountain Surfer
NEXT LEVEL SURF SLED Ideal for powder surfing and backyard exploration
The Mountain Surfer is a next level powder board built to surf the earth without bindings. From backyard hills to full on backcountry descents, the Mountain Surfer offers a whole new perspective on riding powder. Surf shaper Chris Christenson and Jeremy Jones designed the Mountain Surfer’s complex 3D contours using the same hydro dynamic principles Chris uses to design surf boards. The Mountain Surfer features a Spoon nose for float, a 3D center hull for improved glide and 3D stepped edges for turn precision. The Mountain Surfer has a sintered p-tex base, ABS sidewalls and a wood core but no metal edges or binding inserts. To keep you attached after a closeout barrel, the Mountain Surfer includes a foam deck pad and an eyebolt. New for 2021, the Mountain Surfer comes in two sizes, a 142 cm and a new 152 cm.
Project X
FLYWEIGHT ALL-MOUNTAIN RAZOR Ideal for park, pipe and all-mountain charging
The all new Project X is a hybrid all-mountain board that rides smooth and powerful like a luxury sports sedan. Jones’ Snowboard Engineer Xavier Nidecker completely redesigned the Project X for 2021 using a new shape, new materials and our new Fusion Carbon construction. The Project X shares a shape with our new Stratos model and features 10mm of taper, a narrow sidecut and a 3D Contour Base 3.0. The tapered shape drops the tail in pow for more float and the 3D Contour Base, narrow sidecut and mid-stiff flex offer the perfect balance of turn performance and stability at speed. The directional rocker profile and Traction Tech 3.0 keep the Project X locked on edge accelerating into carves and two layers of carbon stringers add torsional response and reduce board chatter in rough terrain. The Project X also features our new Float Pack inserts. The Float Pack offers a setback stance option for the deepest days.
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