So, year 11 comes with a new sense of maturity and purpose that we enthusiastically embrace. YES. Established. Solid. Reliable. Leading. Not that any of us are surprised. But there were more than a couple skeptics out there that thought a few pros launching their own brand in 09’ would survive when the giants of the industry were scrambling to keep their losses to a minimum. In the midst of a recession, we pushed back against the relentless race-to-the-bottom that these giants had perpetrated and normalized throughout retail world the previous 2 decades. We stayed away from bulk sales strategies, unsustainable margins and the hyperbole being shamelessly peddled in the tech pages. YES. has since day-one focused on delivering real value through design and rider experience that sometimes costs a little more. But you can bet that the material descriptions are honest. The shapes are innovative for a reason. The ride is real, and our snow-cred is simply a result of the same passion we had as groms, growing up and finding its groove.
420
Often copied, never duplicated.
This board is all about surface area displacement to create float and stability in a package that has much less swing-weight due to its dramatically shortened length. A tight turning radius facilitates tree-bound powder hunts and a custom crafted rocker line keeps the nose up at any speed. Often copied, but never duplicated, there’s only one 420.
Pro20
Fueling your desire to burn.
The Pro20 is for those who appreciate the 420’s surprising versatility and will use it for more than just epic powder days. More aggressive flex pattern and snap via the Poplar + Paulwnia core and carbon stringers, coupled with a high-speed Sintered True base and 4mm of camber underfoot means you can push it hard, in all conditions.
The Y
Y not?
Taking the powerful Optimistic outline and binging the amazing resort versatility to those with more modest budgets was a popular move last year. All the benefits of the shape are intact – wide platform, UnderBite outline and directional nose/tail volumes - with a more cost-effective material assembly. It’s also tuned down from the Optimistic with a less aggressive flex and a little rocker added to outer ends of the contact surface.
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